About us

From the needs of the parents -
Acting together for the children

We are a young company in Bavaria, in the sunny south of Germany, which has made it its mission to accompany mothers and fathers on their journey through life with a comprehensive range of baby food.
The idea behind the Schafi Shop, founded in 2013 by Martin Holzmüller and Martin Seiler, is to build a shop that is oriented towards the needs of parents and children in terms of content and user experience. The hectic pace of everyday life often makes it impossible to cover all the baby products needed in one purchase when there is already a long queue at the checkout and the children would actually rather go back to the playground or home.

It is precisely this feeling that made us take the step of founding a company that brings the goods directly and uncomplicatedly to your home, thus giving customers more time for the essentials in life.

We always want to offer you a pleasant shopping experience that is made up of an optimised product range, friendly service and fast delivery. Our Customer Service is happy to answer any questions you may have about our product range in a quick and uncomplicated manner.

We have taken on board one central requirement from early feedback from you, our customers: You always want to know the best-before date before you actually buy. You always have the option of checking the best-before date when you put the items in your shopping trolley in the shop around the corner. Almost no online shop offers you this important information - but after you have bought a product that was close to the best before date, you know very well that it is extremely important to know if the product is still ok for the next 2 years or only for the next 2 weeks. What is the point of 4 packs expiring in 2 weeks if one pack lasts 2 months? We have invested in our logistics and IT to make it possible in real time for all relevant products to clearly show the BBD for you on the product detail page. This way you are always sure to get fresh products from us. This is a service that you can hardly find anywhere else. Neither at Amazon nor at most online shops today.

We see the Schafi Shop as a platform that is a reliable partner for young parents for the age-appropriate nutrition of their babies. This also includes continuously improving our service, regularly expanding the range and adapting it to customer demand.

We look forward to your orders and direct contact with you! Feel free to try out the live chat with us - you will find it everywhere on the bottom right of our shop. We are always there for you - with pleasure! 


The very best wishes
Your Schafi-Shop Team


The Schafi-Shop-Timeline

Schafis in München


Schafis start up in Munich

That's us: the two founders of Schafi-Shop. We don't just want to make a cute impression on young families and put a smile on their faces when they shop with us. We also have really forward-looking features that we want to implement.

This is where we started in Munich. We started with a shelf from Metro - in the basement with about 6 square metres.

As you can see, we are always in a cool mood and can't hide our grin. And we want to infect you with this: smiling is so good, especially in special times. But also: smiling is the friendliest way to show your teeth to other people. Take your pick ;-)

Hipp PaletteSchafis im Zeitlager


Sheepis enlarge

We had to move several times, because we didn't have enough space in every Schafi place a little later - as you can see in the picture. After all, we only managed with our own money, without investors - so we were completely independent. Sheep don't like to be told what to do, they prefer to make all decisions themselves.

This year also saw the start of direct deliveries from the first Schafi cooperative producer: the Hipp company. A supplier that we Schafis still love today: a family business from Germany with many important values. Organic. Trust. Quality. That's why we love Hipp :-)

Schafi im Münchner GewerbehofSchafi im Münchner Gewerbehof innen


Schafis at the Gewerbehof Munich

Modern and really nice, much more space than before, which was great. But impractical, as only rooms on the upper floor were available. The pallets always had to go up via a goods lift - that takes time. A short time later, we sheep snatched up the rooms next door, but even that became too small.

And that's when we made a Schafi decision: we're leaving Munich. At the end of 2015, we moved to our banana wine production site.

Schafis LogoSchafis in Althegnenberg


Schafis in Althegnenberg

We also had to look at the map first: it is located between Munich and Augsburg, 25 minutes by train. At the end of a small street it appears: the new Schafi headquarters. On the left you can see the rolling gate where the trucks can dock. In front are the offices with the windows. Behind that is the warehouse. The hall is two storeys high - and so far we still have enough space. Finally :-)

What you don't see: to the right of the house begins a huge green meadow. You can also smell the piles of all the cows and hear them mooing, the stables are only a few metres away. When the farmer is not looking, we chill in the green grass during our break. We sheep love that.

And: we got our logo. From our graphic designer in Munich. Lovely and cuddly, isn't it?

Schafis Büro Nr. 3


Schafis Office

Here, one of our sheep rooms has been converted and now looks like this. We think it's really nice :-) By the way, the other sheep are already at home, I took the photo in the evening. That's why it's already dark.

We like a bit of green and always tidy up. Otherwise you won't find anything the next day. If you chat with one of us, we write from here or from the office next door. At the bottom right you can see if we are online at the moment.

Schafis Packraum 1


Schafis Packing area

Our packing room no. 1 has been rebuilt. It got a touch screen so that we don't always have to look for a mouse and keyboard ;) The first boxes have already been prepared for the next day by one of the packing sheep.

In the back corner there are a few boxes from the pallet on a small trolley. This is regularly refilled by one of the other sheep. On the shelf is a label printer that spits out the labels. And below that is a small printer that prints out customs documents for the consignment if you have ordered from Switzerland or another non-EU country.

Schafirampe mit HariboSchafis Weihnachtsfeier


Schafis right before Xmas

Yes, I took a picture of the unloading of a small Haribo delivery. A whole lorry full of Haribo. That was just at the end of November, because you can see a small Haribo Advent calendar left over at the front. Who wouldn't dream of getting that much Haribo? Well, we really like Haribo, except for one fellow sheep (of course, the black sheep!).

The big sheepies are totally shy. They prefer to work in the background every day and want to send you your order quickly. That's why there was no face after our little Christmas party.

Schafi stapelt hoch im LagerSchafi wird von Kosmos beliefert mit 40t-LKWs im Hof


Schafis love gaming

What was going on in our car park in the morning? We couldn't even get through with our cars! Two big 40-ton trucks had been sent to us directly by Kosmos. Because you said you love the Kosmos games (but also the Schmidt games, only they didn't come here...) That's why they were completely full and only for us!

That's what it looked like in the warehouse. We had to put so many pallets away first. In the loading ramp, it went right up to the small ceiling. But in the hall we had more space upwards.

Please continue to follow us in the timeline. If you have any questions, feel free to contact us in the chat (bottom right) or via contact form or email. In contrast to our big sheep, we dare to be in the picture. We even like it very much.


Please stay loyal to us, we are always happy to be there for you: Your Schafis

Schafi Gruppenbild