Products from Braun
Manufacturer contact : Helen of Troy - Kaz Europe Sàrl, Place Chauderon 18, CH-1003 Lausanne
Braun GmbH was founded in 1921 in Frankfurt am Main by Max Braun. The company is best known for its product design, which has made it a significant player in the history of industrial design and pioneered internationally. The Braun logo was developed in 1934 and is considered one of the initiators of valuable branding with high recognition value and connected with a consumer confidence in a trusted quality provider.
Braun AG was sold in 1967 to the US company The Gillette Company, which in turn was taken over in 2005 by the US group Procter & Gamble, to which Braun GmbH has belonged ever since.
The company has increasingly focused its business activities on personal care products and offers equipment for men's shaving, hair care and removal.
Designed to make a difference
Braun is a German premium brand for electrical appliances. Some think of design at Braun because of the groundbreaking product design by Dieter Rams and his successors. The others think of innovation and German technology: the introduction of the Plexiglas cover for turntables, the discovery of two-component injection molding or novel metal surfaces or plastic molds. Many simply appreciate the resilience of Braun products, known for their reliability, longevity and sustainability.
These are all true and significant aspects of the Braun brand. But Braun is more than that. Braun wants to go beyond design. That does not mean that design has no meaning for us anymore - it's more important today than ever. Going beyond design means considering design in the context of consumers' experiences.
Our goal is to make products with such details that make a difference in the lives of people who make consumers experience, which we call "Brown Moment". This idea summarizes our brand claim: "Designed to make a difference".
As an icon of industrial design, Braun's chief designer designed products according to 8 defined guidelines for excellent design:
- Good design is innovative
- Good design makes a product usable
- Good design is aesthetic
- Good design makes a product understandable
- Good design is unobtrusive
- Good design is honest
- Good design is durable
- Good design is consistent down to the last detail
90 years of brown - The world is changing. Braun goes ahead.
With innovations, long-lasting German technology and pioneering product design from a small engineering company to an international premium brand for electrical appliances - this is a short description of Braun's success story.
Braun will continue to do so in the future - with products designed to make a difference in consumers' lives, true to the claim: "Designed to make a difference".